The client, who is a group of enterprise that recently forayed into the mobile industry having previously been a part of real estate sector, winning many reputed awards, wanted to create a new brand identity that could be in-tune with the youth of today. They wanted to launch their line of high-tech, feature-loaded mobile phones to accommodate every budget. A new identity was therefore expected that would present a fluid, active, peppy, creative and energetically vibrant image of these mobile phones.We delivered, everything, starting right from the logo design and logo guidelines to corporate stationary and a fully functional, exquisitely designed website. We gave them the colours, choosing a combination of scintillating red and a radiant white. We delivered A to Z branding requisites to client’s fullest satisfaction.